Cornerstone OnDemand Email: Campaign Summary Report

The Company:

Cornerstone OnDemand

WHAT I DID:

  • Email copywriting

  • A/B split testing - subject lines


WHAT THEY NEEDED:

Marketing managers in 9 verticals and 4 market segments wanted engaging emails for:

  • Product marketing

  • Webinars and events

  • Thought leadership

WHAT I WROTE:

I integrated product knowledge, messaging, and best practices into these email campaigns. This spreadsheet reflects their performance.

WHAT I ACHIEVED:

  • 44% boost in open rates

  • 6% jump in click-throughs


Screen Shot 2020-05-20 at 5.12.33 PM.png
Email CampaignsHester Aba