ICDC College Email: CPE Coordinators Invitation

THE COMPANY:

ICDC College

WHAT I DID:

  • Email campaign copywriting

  • A/B split testing

WHAT THEY NEEDED:

ZipEdTech, an e-learning brand within ICDC College, needed email content to engage CPAs and tax professionals for instructor-led continuing education courses in Las Vegas.

WHAT I WROTE:

I created an email with a “less is more” approach; internal research showed that our audience prefers visuals with short punchy copy.

WHAT I ACHIEVED:

My emails helped deliver a 26% boost in year-over-year event attendance.

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Email CampaignsHester Aba