Cornerstone OnDemand Email: Webinar Invite

The Company:

Cornerstone OnDemand

WHAT I DID:

  • Email copywriting

  • Webinar invitation


WHAT THEY NEEDED:

The company frequently hosted/sponsored thought leadership webinars on talent development strategies and workforce trends. They needed emails to promote events aimed at customers in every phase of the sales funnel.

WHAT I WROTE:

I developed email copy that invited leads and clients to webinars and responded to audience-triggered actions, such as registration and post-event follow-ups.

WHAT I ACHIEVED:

Cornerstone OnDemand webinars frequently sold out; email open rates and click-through numbers were always above industry standards.

CSOD - Email - HC Webinar.JPG
Email CampaignsHester Aba