DoorDash - Email - SafeDash Launch Comms

The Company:

DoorDash

WHAT I DID:

  • Draft email for product launch comms

  • Wrote all comms as part of integrated campaign


WHAT THEY NEEDED:

I was tasked with working with the product team to draft all launch communications for a new safety product. The audience was the fleet of delivery drivers called Dashers.

WHAT I WROTE:

I drafted all launch comms; the email was part of the team’s omnichannel outreach strategy.

Email for a DoorDash product launch.

Email CampaignsDan Jacobs