DoorDash - Push Notification - SafeDash

The Company:

DoorDash

WHAT I DID:

  • Draft push notification

  • Mobile copy for product launch comms

  • Wrote all comms as part of integrated campaign


WHAT THEY NEEDED:

I was tasked with working with the product team to draft all launch communications for a new safety product. The audience were the fleet of delivery drivers called Dashers.

WHAT I WROTE:

I drafted all launch comms; the push notification was part of the team’s omnichallen outreach strategy.

Push notification for a DoorDash product launch.

Mobile Content & InfographicsDan Jacobs