Cornerstone OnDemand Infographic: What Bad Recruiting Can Cost You

THE company:

Cornerstone OnDemand

WHAT I DID:

  • Infographic copywriting

  • Social media copy

  • Recruiting research

  • Thought leadership


WHAT THEY NEEDED:

Cornerstone wanted to show the financial costs of not having a viable recruiting strategy. This would show C-Suite and HR stakeholders how Cornerstone’s platform could strengthen how they engage and attract candidates.

WHAT I WROTE:

My approach to creating this marketing collateral was to:

  • Research retention statistics and challenges for SMB/enterprise companies

  • Highlight the tangible costs behind under-developed strategies

  • Offer best practices for how to hiring more effectively

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Mobile Content & InfographicsHester Aba