Press Pass LA Event Coverage: Hero Complex - LA Times Film Festival

THE CLIENT:

Press Pass LA

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WHAT I DID:

• Event coverage

• Social media copy

• Special event coverage

WHAT THEY NEEDED:

The editor tasked me with attending all film-related events to expand their audience.

WHAT I WROTE:

I covered the 15th anniversary re-release of “Independence Day”. This event was co-sponsored by Hero Complex, the LA Times’ special section dedicated to fandom and pop culture.

WHAT I ACHIEVED:

I helped establish my client’s reputation and brand as an independent voice in local events and pop culture.