Cornerstone OnDemand Infographic: How to Address Workforce Personas

THE Company:

Cornerstone OnDemand

WHAT I DID:

  • Infographic copywriting

  • Talent development industry research

  • Thought leadership/workforce trends

WHAT THEY NEEDED:

Cornerstone OnDemand wanted to demonstrate their understanding of the changing business and professional goals of employees, managers, and C-suite executives.

WHAT I WROTE:

I created a three-part infographic that showed the learning, growth, and ROI goals of a company’s workforce, including the organizational impact of facilitating their success.

WHAT I ACHIEVED:

This sales collateral asset was used as a top-of-funnel and lead generation tool for Cornerstone’s human capital management platform.

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Mobile Content & InfographicsHester Aba