Cornerstone Brief: 3 Ways Gov. Agencies Can Overcome Mission Uncertainty

THE company:

Cornerstone OnDemand

WHAT I DID:

  • Marketing brief - copywriting

  • Government research

  • SEO keywords

WHAT THEY NEEDED:

Cornerstone OnDemand’s federal and local government marketing managers wanted to engage decision-makers with a message of stability around the 2016 election.

WHAT I WROTE:

I developed messaging focused on idea that while agency missions might change with a new administration, they’d still need quality staff to execute them. Leaning on a talent management system to acquire and train the right workers can help provide that stability.

WHAT I ACHIEVED:

This marketing brief saw high engagement, as many government agencies and partners were anticipating budget cuts and hiring challenges following the 2016 election results.

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Press ReleasesHester Aba