Cornerstone OnDemand LinkedIn Copy: Sponsored Content Calendar

THE company:

Cornerstone OnDemand

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WHAT I DID:

• LinkedIn sponsored content

• Social media calendar management

• Cross-functional collaboration

WHAT THEY NEEDED:

We marketed to B2B audiences in over 10 verticals and market segments; my colleagues needed a way to organize their sponsored LinkedIn posts and gain insight into each other’s positioning and messaging strategies.

WHAT I WROTE:

In addition to writing all social media copy, I created a shared calendar that helped marketing managers coordinate all posts to engage our audiences more effectively.

WHAT I ACHIEVED:

Utilizing LinkedIn best practices, I was able to:

• Reduce customer acquisition costs by 88%

• Boost asset downloads by 184%