LegalZoom Email - Outbound Post-Pitch Followup

The Company:

LegalZoom

WHAT I DID:

  • Draft email copy

  • Coordinate project workflow

  • Collaborate with product marketing managers and product counsel


WHAT THEY NEEDED:

Product marketing managers wanted an email that would be sent after the care team’s initial contact, and to remind them of their upcoming scheduled session:

  • Mid-sales funnel

  • B2C outreach

  • Lifecycle marketing

WHAT I WROTE:

The email acknowledges the prior customer touch-point, and confirms their future sales appointment.

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Email CampaignsDan Jacobs