CallFire Blog: A to Z of IVR

THE company:

CallFire

WHAT I DID:

  • Blog content writing

  • Social media copy

  • Help guide

WHAT THEY NEEDED:

CallFire, a cloud-based bulk texting and calling services provider, wanted to educate small businesses across a variety of industries about how interactive voice response (IVR) solutions can boost customer engagement.

WHAT I WROTE:

As an in-house copywriter and content marketing strategist, I felt the best approach was to create a how-to document that explained product features.

Clients could then integrate our technology with their messaging to drive their ROI.

WHAT I ACHIEVED:

I also wrote copy to promote this blog on the company’s social media channels; this increased brand page engagement and website traffic.

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Blogs & Promoted ContentHester Aba