Cornerstone OnDemand eBook: Healthcare Turnover

THE company:

Cornerstone OnDemand

WHAT I DID:

  • eBook content writing

  • Healthcare industry trends

  • LinkedIn/social media ads

WHAT THEY NEEDED:

The marketing managers wanted to show healthcare audiences that they understood their employee turnover struggles. They also wanted to position themselves as a solutions provider.

WHAT I WROTE:

I worked with marketing managers to write an eBook that addressed the four biggest causes of turnover in healthcare organizations, but also offered solutions on how hospital and medical administrators could increase retention rates.

WHAT I ACHIEVED:

This eBook boosted the company’s ability to present themselves as a true thought leader for healthcare organizations.

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eBooks & White PapersHester Aba