Cornerstone OnDemand eBook: The Coaching Playbook

THE company:

Cornerstone OnDemand

WHAT I DID:

  • eBook content writing

  • Coaching research

  • Employee engagement trends

  • Social media copy

WHAT THEY NEEDED:

The small/medium size business (SMB) team wanted a thought leadership piece that could also be leveraged as a lead generation tool.

WHAT I WROTE:

I suggested capitalizing on a then-current trend -coaching - and pitched the idea of a deep-dive playbook to:

  • Educate stakeholders about coaching

  • Show how it can improve employee performance

  • Communicate how it can create a more engaged, agile workforce.

WHAT I ACHIEVED:

This helped the SMB team engage leads and strengthen their relationships with clients by reaching out with a thought leadership approach.

I also wrote the copy for targeted LinkedIn posts and A/B-tested landing pages.


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