Korn Ferry Case Study: Univ. of Miami MBA Students - Career Growth Tools

THE company:

Korn Ferry

WHAT I DID:

  • Case study writing

  • Project management

  • CMS uploads

WHAT THEY NEEDED:

Korn Ferry rolled out career development solutions for customers of SoFi, a financial services company. They needed a way to strategically leverage this engagement for other companies, especially in the Fintech space.

WHAT I WROTE:

I developed a case study that detailed how SoFi’s members engaged with and benefited from each of the solutions that were provided to them.

Part of my approach was to include screen shots and a “how we did it” section; this demonstrated our product’s capabilities, as well as help potential clients visualize how they could see their end users engaging with it.

WHAT I ACHIEVED:

The case study provided Korn Ferry with the collateral and leverage to to expand into the financial sector.


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Case StudiesHester Aba