Cornerstone OnDemand Brief: 4 Questions Hiring Teams Should Consider

THE company:

Cornerstone OnDemand

WHAT I DID:

  • Content writing

  • Thought leadership brief

  • Workforce development research

WHAT THEY NEEDED:

Cornerstone OnDemand, a B2B talent management solutions vendor, wanted marketing collateral that offered guidelines for how HR teams could more effectively attract and engage better quality candidates.

WHAT I WROTE:

I worked with marketing managers to develop four questions/guidelines that recruiters and HR specialists should ask themselves to hire more effectively.

WHAT I ACHIEVED:

This lead generation piece was part of the “How You Can Build a Winning Recruiting Plan” campaign.


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Press ReleasesHester Aba